It is pretty much a well know fact that everyone listens to the radio, whether your are at home, work, or riding in your car. Just about 63% of the population identified radio as their main source of information, as many as 83% reported listening to the radio at least occasionally.
Television is considered to be the most popular part of mass media. Many people enjoy watching television, not just because it entertains but it educates the audience as well. Television helps to influence the way people look at the world and make them change their views, which is why millions of people in their spare time watch TV.
Internet consumption is at it's highest. Some 43% of american households are connected to the internet, with 38% of Americans over 18 having access to the internet at home, 43% access the internet elsewhere (17% exclusively and in both places); thus, 55% of the population currently have access to the web. Internet usage has contributed to more people working at home as well as at the office. Traditional media will pretty soon be a thing of the past in the next ten or fifteen years.
- www.peacebuildingdata.org/liberia/results/mass-media-access
- www.goodintentionsbook.com
- www.cs.ucy.ac.cy/courses/EpL011/readings/v01i0210.pdf